Business Plan Of Curves Fitness Commerce Essay

Business Plan Of Curves Fitness Commerce Essay The main objectives of the operations of Curves Fitness which provide its backbone for operation include: providing a wellness program or strategies which they will offer to various businesses situated and operating in London; to create working relationship with five companies in a span of one year; and to expand their operations to England by the end of their second year. As the objectives illustrate, the company is geared towards expanding the reach of their businesses first towards their main location with the hope that the future will allow the business to be as well practiced in England. FACTORS AFFECTING SUCCESS In the course of operations of Curves Fitness, it is also very important to put into consideration that will put the business into the pedestal of success. One of the keys which will be influential to success would be marketing services to individuals and companies. It is acknowledged by the company that these set of strategies will be an invaluable asset to the business which will provide its edge against competition. Another factor which is expected to contribute to the success of the business is the recruitment of experienced managerial talent. This move will ensure the business that the organization is going to be managed by individuals who are equipped with the necessary skills and knowledge to run the kind of business. Dedication and hard work of the founders will be another key to a successful performance as the founding team acknowledges the fact that it is them who will be the foundation of the business and it is them who will make the business move. The last factor which wi ll be key to the success f the business is the lowering of over-all costs. The business is looking for economies of scale so that they will incur lower costs in their operations to generate greater profit. MARKETING STRATEGIES The marketing strategies of the business include its practices and measures which are executed towards the dimensions of people, product, place, and promotion which forms part of the companys marketing strategies. The business should properly manage their marketing mix in order to come up with strategic formulations which will bring the organization into success. The company puts too much emphasis in the importance of their employees as they are regarded to be the reasons behind better and effective provision of the organizations basic services. The fitness service provided by the organization is geared towards serving markets which fall under the category of small to medium sized businesses which they assume would be made possible through an establishment of an enduring or lasting relationship with their client database. The main operation of the business will be based on London and in the succeeding years, it will cover the rest of the remaining parts of England given the success in its performance. In the entire England, 46% of men and 32% of women are overweight, and out of which 17% of men and 21% of women are situated in London. This number is good enough to realize the potential of a fitness business whose market is not segmented because the target market includes all potential businesses. Particular market segments of the business include corporate employees, manufacturing employees, industry employees, and others. To establish a brand that is premium in terms of personality and market appearance, the management of the business decided to utilize a pricing strategy which in which the prices of the companys basic services are comparable to the prices of the higher end fitness centers. There will be a 100 pounds monthly fee for the employees who decide to avail of the corporate employee program of the fitness center while on the other hand the employer will pay an annual fee of 150 pounds per employee regardless on whether or not the employee has availed of their fitness services. This will be used to maintain the companys equipment and to continue to provide better service to the public who patronizes their fitness center. To be bale to make the public aware on the existence of Curves Fitness, it is regarded that they need to have a well evaluated and a successful promotional strategy in which they can advertise their products and increase the awareness of their target market regarding the existence of their business. The company will establish advertisements targeted towards their market which will be a tri-media promotional campaign appearing on televisions, radios, and newspapers. Brochures and flyers will also be distributed to provide an awareness campaign and client education. Although the company realizes the effectiveness of these media, advertisements will only be done at a minimum to incur minimal costs. The company also believes in the power of word of mouth as a successful promotional tool, and this technique will be the focus of the organizations promotional campaign. ORGANIZATION STRUCTURE A carefully designed and well-evaluated organizational structure should be designed by the companys management so that there will be proper hierarchy in terms of authority and distribution of organizational power. The organizational structure matrix will also provide an illustration of the flow of decision making activities and will determine the levels or position in the entire organization. The organizational structure of Curves Fitness holds that the Chief Executive Officer is at the top of the organization. This goes to show that it is the Chief Executive Officer who is vested with the organizational powers and has the highest authority and decision making capacity in the entire organization. The Chief Executive Officer is followed by the Director of Finance and Administration, Director of Health and Wellness Programs, and Director of Sales and Marketing. These three directors hold equal positions and are also equal in terms of authority and powers in decision making activities. They report directly to the Chief Executive Officer. The Finance and Accounting Department is held under the supervision of the Director for Finance and Administration; the Director for Health and Wellness Programs directly handles the Program Director and the Health and Fitness Specialist; and the Director for Sales and Marketing Director directly handles the Personnel Manager. These people w ho were mentioned report directly to the respective directors of their departments but not to the Chief Executive Officer. Lastly, the bottom of the organizational chart is composed f the aFitness Centre Manager and three attendees. These employees are the ones at the bottom of the organization and are the one with the least powers in terms of authority and decision making activities which concern the management of the business. FINANCIAL RESOURCES Establishing your own business is never an easy task to handle. Given the complexities of the current economic condition and the global financial crisis, capital requirements are often one of the most complicated dimensions for businesses which are just starting. The source of the capital requirements are often too hard to obtain. In the case of Curves Fitness, the total amount which will be initially needed for operation would most probably be at an estimated 300,000 pounds. This amount is expected to cover all the initial and incidental expenses which will be incurred as the business is built and on the first few months of its operation. On this capital requirement, 200,000 pounds will be self-funded, that is from the personal fund of the owner. Moreover, the remaining 100,000 will be made possible through a bank loan which is expected to help the owner handle the necessary financial expenses which will be required for the operation. Approximately about 140,000 pounds of the initia l capital requirement will be allocated for the leasehold improvements which will be very critical for the location of the fitness center. Furthermore, 75,000 pounds will be distributed and allocated in the purchase of gym equipments and other facilities needed to be able to provide the service which the business intends to provide the public. The remaining fraction from the capital requirement will be sued to pay for the initial rent and pay roll in a span of the first six months of the business. The first few months of operation is very crucial for the company that is why it is very important for the business to have a stable capital requirement to fund for the operational expenses for up to at least the first six months. FINANCIAL ANALYSIS The management anticipates that the first three years of the operation of Curves Fitness will show a progressive financial performance which will be characterized with gradual growth of net profit. The first year might note small profit because the business is still paying much for its capital requirement and there are many incidental expenses which need to be covered since the business is just starting with its operations. For the first three years of operation, the sales which will be generated from the provision of the general services is expected to be also progressive starting at 539,075 pounds on its first year and is expected to grow to 825,600 on its third year. Moreover, the total operating expenses will remain the same for the first two years which is valued at 300,600 pounds for the first two years and on the third year the operating expenses will be lowered to 246,600 pounds. The operating expenses are expected to be lower on the third year because the necessary expenses have already been paid on the first two years. The net profit of the company is also expected to grow on a three year basis. For the first year, the net profit is expected to be valued at 146,270 pounds, 223,238 pounds on its second year, and 387,375 on its third year of operations. TIMELINE To be able to be assured of timely operations, the business will follow an established timeline which will provide a guideline for the business operation. The very first task which the business will emphasize is confirming its vision, mission, and objectives which might actually take a while before being finalized. The next activity will be market research which will provide the opportunity to explore activities which will generate profit. Pro-financial accounting and analysis will also be done to be bale to adhere to the companys financial requirements and to project its financial performance in the years to come. The business environment will also be analyzed and there will also be determining of strategies and business control which will provide the business with a framework for operation. The last task is the documentation and presentation which will embody the general background of the business. CONCLUSION The success of Curves Fitness is almost a clear vision in the United Kingdom market. It has been acknowledged that the country is suffering a health care crisis which is threatening to the productivity of the labor force. Furthermore, there are also changes with regards to demographics. Combined together, these factors will be the foundation of the success of the business as such give Curves Fitness a great potential in the United Kingdom fitness industry.

The Effects of the Atomic Bomb Essay -- Essays Papers

The Effects of the Atomic Bomb Some regard the atomic bomb as â€Å"the thank God for the atom bomb†. This places God on the U.S. side and regards the bombs as our saving grace. This bomb forced the Japanese to surrender which in turn proved the U.S. to be the heroes who saved the American’s lives.1 The Americans intended on ending the war but did not expect to end it with such a large number of casualties. The results of the atomic bomb and how it effected the Japanese people both emotionally and physically will be addressed. â€Å"The bombs marked both an end and a beginning—the end of an appalling global conflagration in which more than 50 million people were killed and the beginning of the nuclear arms race and a new world in which security was forever a step away and enormous resources had to be diverted to military pursuits†.2 They planned to invade Kyusha in the South on November 1st, and Tokyo and the Kanto area in Honshu in March of 1946. There was a long road ahead of them so the sooner the war ended, the better. But this was no excuse for the U.S. to kill millions of people.3 â€Å"In Japan, as might be expected, popular memory of the atomic bombs tend to begin where the American narratives leave off†¦Rubble everywhere. A silent, shattered cityscape. In this regard, the heroic narrative differs little from a Hollywood script†.4 Today we have the Smithsonian Institution that represents the trauma that many of the people today do not have imprinted in their memory. This is a way for all people, who were both present and not present, to pay their respects to the participants and the victims in World War II.5 In creating the Smithsonian, the Americans initially wanted to reflect deeply upon the occurrences by design... ... the War in Asia,† The Journal of American History 82 (1995): 1124. - Ernest Hook, â€Å"The Exclusion of Minor Malformations in the Study of Mutation in the Offspring of Survivor of Atomic Bomb: Methodological, Not Sociopolitical, Rationale,† Journal of the History of Biology 30 (1997): 239-242. - Kenzaburo Oe, Hiroshima Notes, trans. David L. Swain and Toshi Yonezawa (New York: Grove, 1996). - Toyofumi Ogura Letters From the End of the World: A Firsthand Account of the Bombing of Hiroshima trans. Kisaburo Murakami and Sigeru Figil (New York: Kodansha International, 1982). - â€Å"Physical Damages Caused by the Nagasaki Atomic Bombing,† http://www-sdc.med.nagasaki-u.ac.jp/n50/disastewr/Damage-ic.html (28 Feb. 2000). - Report of the Joint Committee on the Investigation of the Pearl Harbor Attack (New York, 1972).

Explain the concepts of equality,diversity and rights in relation to health and social care Essay

Equality Act 2010 The Equality Act aims to simplify and harmonize the old equalities legislation. Over the last four decades discrimination legislation has played an important role in helping to make Britain a more equal society. However, the legislation was complex and, despite the progress that has been made, inequality and discrimination persist and progress on some issues has been stubbornly slow. The Equality Act 2010 is intended to provide a new cross-cutting legislative framework to protect the rights of individuals and advance equality of opportunity for all; to update, simplify and strengthen the previous legislation; and to deliver a simple, modern and accessible framework of discrimination law which protects individuals from unfair treatment and promotes a fair and more equal society. The Act has replaced the Disability Discrimination Act, combining it under one governing umbrella with all equalities issues. A disability access audit is still the best way to ensure you meet your duties under the Equality Act in regards to accessibility. What is the importance of equality, diversity and recognizing rights in early years services? 1. Legal – having proper policies and procedures in place should prevent successful compensation payouts for proven discrimination. 2. Ethical – it’s morally right to want to provide equal treatment to all stakeholders, especially children and parents/guardians. 3. Social – children can learn to be better citizens in a culturally diverse society, if given the right orientation from the beginning. Why is equality and diversity important in a mental health profession? One could argue it isn’t and that best person should always be chosen regardless as It is mainly a political ideal. However in this case there may in fact be an argument for it as follows. it may be important for those suffering mental issues to feel they are part of a wider community and having a wide selection of diversity etc. shows that society is all inclusive and will include them too. this can be very important for some mental attitudes and health problems. Equality and diversity is important for the patient, and prevents stereotypes and misdiagnosis. For example it is common in turkey to say you hear voices of spirits Djinns.Without diversity and understanding the person could be classed as schizophrenic. I know of a god-believer who got diagnosed as bi-polar just because the professionals dealing with her were not from her walk of life. I think it should be compulsory to imply it to all nations and races available. Why is it important to promote equality recognize diversity and respect rights in health and social care? 1. To promote equality a) In a democracy it is everyone’s right to have access to good health and social inclusion. Thus if any section of society is omitted then none of us can claim to be citizens of a democratic society. b) Everyone is also at physical risk, even if only some sections of society are initially exposed, to disease and ill health. 2.To respect rights and recognize diversity a) Consciousness, self-esteem, culture and physical health are interrelated Note: this might mean having to provide extra resources particularly for people who do not yet share competence in the major language Note: these high ideals are often held to, more in principle than in fact, in the majority of societies. This is because there are both passive and active (i.e. transfer of scarce resources) components of rights in all fields- education, health, justice, security, etc. In societies which emphasize individualism and demonize government intervention it is particularly difficult to achieve these aims. DISCRIMINATORY SELECTION DECISION Kai, a Native American, files a charge after he applied for a promotion, was interviewed, and was not selected. The investigation reveals that, based on objective qualifications, Kai was deemed one of the top candidates but the job ended up going to Ted, a similarly qualified White candidate from outside the company. The hiring manager tells the investigator that he thought that Kai was well qualified but he chose Ted because he â€Å"seemed to be a better fit; I’m comfortable with him and I can see him in my job one day.† When pressed to be more specific, the manager says he liked the fact that Ted worked for a competitor. However, the investigation reveals that although Ted did work for another company in the industry, it was not really a competitor. Employee and management witnesses tell the investigator that Ted’s experience working for another company in the industry was no more valuable than Kai’s experience working for the company itself. The witnesses also tell the investigator that, until now, the company practice had been to prefer qualified internal candidates over similarly qualified external candidates. There is reasonable cause to believe that Kai was discriminated against based on his race or national origin. What are the causes an effect of discriminatory practices? It can lead to a change in balance of workforce/people. If old/ethnic minorities/disabled etc. people are disadvantaged, there may be an unusually high proportion of young, white, fit people. This would deter anyone from the discriminated groups from applying. Alternatively, positive discrimination seeks to counter act the effects of discrimination by actively giving preference to underrepresented groups. This can have a good outcome, but it often leads to resentment on both sides because the â€Å"non-discriminated† feel that the â€Å"discriminated† have only got in because of their color/age etc., and the â€Å"discriminated† think that they are not being valued for what they can do and have only been chosen to fill a quota. What is the physical effect of discriminatory practices? The physical effects of discriminatory practice maybe that the individual who is being subjected to discrimination starts to feel unworthy within society, therefore this leads on to them starting to inappropriate there appearance,  lack of hygiene, which doesn’t reflect on a good person in the eyes of their community. Their health could also deteriorate – poor mental health, bruises, maybe from them self-harming to find a easy way to get away from the pain and unhappiness they are getting from individuals within community with discrimination towards them. Potential effects of Discriminatory Practices? Example of discriminatory practice is an old woman in a nursing home, in her notes she has been labeled as a ‘biter’. This makes care assistance reluctant and resistant to her How will this affect her physically, emotionally, mentally. Well I would think that she is not being given the proper mental care in the first place. As she is old and in a nursing home, she probably is a little forgotten by family anyway. This will create even less positive contact with her causing her to regress and become even more depressive. Unfortunately today we don’t always give the mental therapy that is needed to help elder people and leave them to suffer emotionally. I think she will eventually deteriorate at a faster pace and increase chances of premature death. What do you do? No one wants to go the extra mile to help these individuals and some nursing homes hire people who really don’t care and certainly don’t want to get bitten. Sad. So much of the medical profession is geared to making money and not in the quality and quantity of valued caring. What are the Emotional effects of discriminatory practice? Emotional effects of discriminatory practice are that individuals become stressed, for example as a result of being bullied. Also they can find themselves becoming more emotional with feelings of anger and frustration. These in all cause the individual to become upset which can in some cases remain a constant emotion that doesn’t seem to disappear.

Master´s Degree in Computer Science with Specialisation in...

When I look back at my life, I see the dots which got interconnected and carved a path leading to my interest to pursue Masters degree in Computer Science with specialisation in Computer Systems and Networks. I come from a small town, Rabkavi situated in Karnataka, India. Right through my school days mathematics was my favourite subject. I hit the bulls eye by securing an out of out score in my final year of School. I could solve problems of class 10th when I was in my 8th class. Besides Mathematics, Science was my other favourite. I scored 97/100 in science. The working of computers fascinated me no end and the networking of computers simply mesmerized me. This made me curious to understand these technologies in depth and to contribute†¦show more content†¦I worked on various device drivers and various protocols like I2C, SPI, CAN, TCP, UDP. We were also introduced to RTOS concepts and I ported Embedded Linux on the ARM9. I topped the course securing ‘A’ grade. Successful completion of this course fuelled my passion to gain more knowledge in protocols, operating systems and computer networks. As part of the College project group I worked with a private company GSR Technology to implement robotic arm with five degrees of freedom which could imitate motions of human hand. Our project group successfully implemented â€Å"Anthropomorphic Robotic Arm†. The project was rated the best in our batch. I studied Computer Communications and Networking subjects in my 7th semester and ignited experimenting with LAN and switches to network two computers and multiple computers. To pursue my interests in networking, I worked on various networking assignments in UG Diploma course during my vacations. After my Bachelors I had offers from a host of leading Indian and Multinational IT companies. However, I decided to join a start-up company Benison Technologies, which is service provider in the networking domain, to gain more exposure and hands on experience. 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